Dan Ariely

Predictably Irrational. englische Ausgabe

SFr. 50,95

Nur noch 3 lieferbar

Ihre Kundenmeinung hinzufügen Artikelnummer 1083819 Veröffentlicht am 16.08.2011

Versand per:

Predictably Irrational. englische Ausgabe

Dan Ariely

Verlag HarperCollins US Bindung Hardcover ISNB / EAN 9780061854545 von Dan Ariely

Produktbeschreibung

Behavioral economist Dan Ariely returns in this revised and expanded edition of the New York Times bestseller PREDICTABLY IRRATIONAL (first edition published in February 2008) to offer a much-needed take on the irrational decisions that led to our current economic crisis.

"A marvelous book... thought provoking and highly entertaining."
-Jerome Groopman, New York Times bestselling author of How Doctors Think

"Ariely not only gives us a great read; he also makes us much wiser."
-George Akerlof, 2001 Nobel Laureate in Economics

"Revolutionary."
-New York Times Book Review

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?

In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable-making us predictably irrational.