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Strategic Management and Competitive Advantage: Concepts and Cases, Global Edition

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Ihre Kundenmeinung hinzufügen Artikelnummer 2063200 Veröffentlicht am 05.09.2019
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Verlag Pearson Deutschland GmbH Bindung Taschenbuch ISNB / EAN 9781292258041 Gewicht 933 Maße 204x256x18 von Jay B. Barney / William S. Hesterly

Produktbeschreibung

For courses in strategy and strategic management.

Core strategic management concepts without the excess

Strategic Management and Competitive Advantage: Concepts and Cases strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilizing this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis.

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